Integrated marketing services to attract, engage, and convert customers online.
Digital marketing leverages multiple channels like content marketing, influencer marketing, SEO, social media, and online advertising in order to help brands to capture customers and uncover the performance of marketing programs in real time.
In simple words, “The marketing of products or services using digital channels to reach consumers’ OR “The promotion of products or brands via one ore more forms of electronic media.”
Why Digital Marketing matters?
The consumers in today’s world are involved in the digital world. From smartphones and tablets to computers, the new marketing channels are all present online. If your product or services is not represented in this space, you’re losing lot of business, and your competitor may go ahead of you, as that is the space where your customers are, and it’s what they want to see business presence online.
Types of Digital Marketing
Online marketing has become a mandatory part of a business’s promotional strategy. No campaign is complete without a representation on the internet. Leaving up this medium means giving up your customers to the competitor!
Being a primary source of information for million of people, the internet opens up avenues to look for products and businesses by breaking geographic boundaries. No longer does a user have to be physically present in a locality to make use of the products sold by a local business. Tapping into newer markets is one of the biggest advantages of internet marketing. Ideally, it’s advised to use a mix of different types of digital marketing to reach the audience through various channels.
In continuation with the previous slide we will see which all digital marketing techniques are used widely.
Major types of Digital Marketing
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