Off-page is a Google-invented metric that focuses on building quality backlinks. Larry Page invented the concept of backlinks to view the relevance of a website based on the links that point to it. This metric involves all external factors that influence the performance or ranking of a page or website—this is opposed to On-page, which focuses on internal parts of a page or website that influence its rankings.
Think of Off-page as online chatter. This metric uses backlinks as a measurement of how many people talk about the website online. The more buzz you create, the more popular the site will be. Nonetheless, off-page is not the core of what makes a website rank; it is only 1/6 of an entire SEO strategy.
Essential factors for On-site SEO:
1. First we Improve your content marketing strategy.
2. We create compelling content that can be cited as a resource.
3. We get your business on relevant business listings online, such as Yelp and Yellow Pages.
4. We get your page published on high-authority sites relevant to your client’s niche.
5. We develop a strategy for social media.
6. We create an engaging title and description with target keywords when optimizing videos for YouTube.
7. We improve your brand mentions—your digital footprint should refer to their name than it does by their keyword
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Our SEO services help potential customers find your business online. With our methodology, our SEO solutions boost search rankings, drive traffic to your website, and generate more leads for your business.
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